Okay. You know that Sony advert? The one filmed in San Francisco. The one with all the bouncing balls going down a hill? Oh come on, you must know it. The “Colour like no other” advert for the Bravia LCD? Oh for God’s sake! THIS advert! Oh yes, that one!

I never realised it was such a big thing. Sure it’s pretty and it’s got a very mellow acoustic soundtrack by someone I have no idea who it is but it’s obviously pervaded the public consciousness quite comprehensibly and already become a significant part of pop culture.

What do you mean “what do you mean?”?

Take a look at this: it’s a machinma video made with Battlefront 2. Recognise the influence?

And then there’s this advert (WMV video before you ask). Not only is this becoming the Next Big Thing ™ but it’s also destroying the lives of the residents of Swansea North.

This advert is the commercial equivalent of Happy Slapping.